Zoey Jordan Salsbury

A senior at American University studying Public Relations and Political Communication, Zoey’s experience ranges from Communications Director for an award winning non-profit to nanny extraordinaire.

In her free time, Zoey can be found knitting, working her way through every romantic comedy on Netflix, and tremendously enjoying playing videogames badly.

Work Experience

September 2017 to Present

Deputy Director

MEANS Database

  • Represents the organization to the public, key stakeholders and business partners
  • Provides guidance, as requested by the Executive Director, for fundraising and donor management, business development and partnership activities
  • Coordinates outreach, volunteer coordination and partnership development
  • Work to secure financial support for the NGO, write grants, and organize fundraisers
  • Oversees marketing, media relations, public relations and issues management activities
  • Fully delegated authority to act on behalf of the Executive Director in her absence
February 2017 to September 2017

Production Associate

New Blue Interactive

  • Worked directly with our clients on their digital fundraising strategies
  • Designed Facebook ad campaign graphics for ad buys of up to $10,000
  • Used Unbounce to create landing pages for petitions
  • Helped manage the launch of several 2018 races
  • Organized campaign data on NGP VAN, Blue State Digital, and Action Network
June 2014 to September 2017

Communications Director

MEANS Database

  • Developed a Facebook audience of over 2, 400 people.
  • Responded to inquiries via our general email and social media accounts Curated content for our Twitter, Facebook, and LinkedIn accounts
  • Drafted and edited copy and visual communications work Designed graphics using Photoshop, Illustrator, InDesign, and Lightroom
  • Created a Facebook campaign with a lower CPC than 99% of comparable nonprofits
  • Coordinated media outreach and booking with nationally syndicated shows
January 2016 to February 2017

Digital Strategy Intern

MEANS Database

  • Prepared fundraising and petition copy for emails
  • Managed clients’ email lists (sending swap contracts, uploading and exporting lists)
  • Designed social media and email graphics optimized for share-ability
  • Used ActBlue to pull fundraising reports and analyze highest performing emails
  • Coded and formatted emails with HTML and CSS
October 2015 to May 2016

Director of Media

AU College Democrats Next Steps Conference

  • Responsible for conference logo design
  • Created and managed social media for the conference
  • In charge of designing any graphics, handouts, or other media needed for the conference
  • Helped with general planning and logistics of the conference